Want impact? You have to connect.
Often, it’s the intangibles — interpersonal dynamics, standards of excellence, working style — that determine your comfort in working with a writer and the ultimate success of that association.
Promoting your company, cause, products or service means focusing on what’s important to your target. So, it’s essential to ask about relevant differentiators. Probe for the audience’s “hot buttons.” Seek untapped reasons for your audience to consider — and act on — the value you deliver.
Here are some of the guiding principles and qualities that Copy Kinetics brings to your project, client relationship and team:
The Copy Kinetics approach:
- Under-promise and over-deliver.
- Get it right the first time.
- Look out for the client’s best interests.
- Understand the target, environment and context for communications.
- Help clients advance their thinking and prompt new insights.
- Ask the right questions.
- Get up to speed quickly.
- Assess what’s provided and identify what’s missing.
- Be diligent about details and deadlines.
- Pay attention to spelling, grammar, punctuation and capitalization — proof carefully.
- Play well with others.
And even though it’s work, have fun in the process!