Website This site was recognized in 2009 with a national Clarion Award (Association for Women in Communications) and an IABC Dallas Quill Award (International Association of Business Communicators). Tapped by agency to write and edit new standalone website for booster club supporting Texas Tech University's athletic program. The site needed to reintroduce the RRC to a mass audience, enhance fund raising, and clearly explain a complex system of giving options, levels and benefits. Clarified and communicated compelling case for giving while updating and crafting copy that would resonate with multiple constituencies. Results: Huge jump in traffic post-launch; 200 percent-plus increases in numbers of unique donors and donations, and in total dollar value of donations. |
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Brochure After reviewing extensive background information and project objectives, created alternate messaging for event brochure. Identified most appropriate content and wrote copy to capture compelling essence of theatrical event and promote it effectively. Efforts resulted in capacity performances. |
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Annual Report This inaugural annual report for a Dallas charter school targeted multiple constituencies and became the collateral face of the school. Beyond documenting academic performance and finances, it served as an introductory brochure and was used to support fund raising. Developed the publication's theme; helped guide its structure and focus; identified appropriate content; and crafted the copy. |
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Brochure Trifold brochure for use by school counselors and at career fairs to introduce and attract young people to the facilities management profession. Creating copy from scratch involved obtaining input and direction from client; conducting interviews with FM professionals; and reviewing source materials to extract relevant content. |
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Email Email newsletter sent to mathematics educators to promote Texas Instruments' classroom learning technology and lesson resource center, and boost attendance at an upcoming TI-sponsored conference. Wrote copy from project brief and client-supplied source materials; revised with client feedback. |
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Direct Mail Created copy for this donor acquisition direct mail package used to raise funds for the Israel Emergency Fund within the Christian community. |
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Brochure This brochure was developed to build financial support for the IFMA Foundation by explaining its mission, role and relevance to the association's members and others in the facility management industry. Worked with IFMA's research and foundation staff to develop appropriate content and copy style for the foundation, which funds scholarships, research studies and educational resources. |
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Flyer Developed this piece to drive attendance by communicators at AWC Dallas monthly luncheon. Also conceived and coordinated the event: identified speakers, found appropriate venue and arranged heart-healthy catering. Secured American Heart Association presentation of new image campaign 1-2 weeks before its official launch. Program was well-attended and positively received. |
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Website Developed Web copy for charitable organization that raises money for projects in Uganda. Promise International supports five facilities for impoverished orphans and self-empowerment programs to develop the country's future leaders. Worked with agency and interviewed the charity's founder to craft compelling copy that would inspire involvement and donations. |
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Email Created email copy from creative brief targeting school administrators, technology coordinators and school board members who would attend this technology-focused conference. The objective was to drive attendees to the TI booth and a TI-hosted breakout session spotlighting its MathForward™ program. |
